Social Media Marketing 104: LinkedIn Marketing for Brands

What you'll learn

• You will learn the difference between a personal profile (for people) and a Company Page (for brands).
• You will create a plan to use both together so your personal network helps your business grow.
• You will set up a LinkedIn Page for your brand from scratch.
• You will learn exactly what to put in the "About" section, how to choose the right profile picture, and how to design a banner that looks professional.
• You will learn simple methods to grow your audience. This includes how to use the "Invite Connections" tool, how to post content that people want to share.
• You will set up your own LinkedIn Newsletter. You will learn how to pick a catchy name, and how to write your first issue.

Requirements

• A Personal LinkedIn Account You must have your own personal LinkedIn profile active. You cannot create a Company Page without a personal profile to manage it.
• A Computer or Laptop While you can use the LinkedIn mobile app, setting up a Company Page and analyzing data is much easier on a desktop or laptop computer.
• Basic Social Media Knowledge Since this is a "104" level course, you should already know the basics of social media (like how to post, like, and comment). We will focus on marketing strategy, not how to use a mouse.
• No Paid Software Needed We will use the free version of LinkedIn. I will explain LinkedIn Premium and Ads, but you do not need to buy them to finish this course.

Who this course is for

• Social Media Managers You already manage Facebook or Instagram, but you need to learn how LinkedIn is different so you can help clients who sell to other businesses (B2B).
• Small Business Owners & Founders You want to build a professional reputation for your company and find new clients or partners without spending money on expensive agencies.
• Marketing Professionals You work in marketing and need to add "LinkedIn Strategy" to your resume or skill set to advance your career.
• Freelancers & Consultants You sell services (like writing, design, or consulting) and want to use a Company Page and Newsletter to show your expertise and attract high-paying clients.
• Students & Job Seekers You want to learn a high-demand skill (LinkedIn Marketing) that makes you attractive to future employers.