SEO to AEO: Rank Across Google, YouTube, TikTok, & AI Search

What you'll learn

• Explain how search behavior is evolving across Google, YouTube, TikTok, social platforms, and AI-powered answer engines.
• Understand the differences between traditional SEO, social search optimization, and answer engine optimization.
• Identify search intent and map the complete customer search journey across multiple platforms.
• Discover high-intent keywords, audience questions, long-tail searches, and emerging topic opportunities.
• Build keyword maps, topic clusters, and content plans that support long-term organic visibility.
• Conduct competitor search analysis to identify content gaps, ranking opportunities, and successful formats.
• Write search-optimized titles, headings, introductions, descriptions, and metadata.
• Structure articles and webpages for readability, relevance, internal linking, and stronger content architecture.
• Optimize images, page elements, and metadata for search engines and users.
• Understand website crawling, indexing, sitemaps, robots files, canonical tags, mobile performance, and site speed.
• Identify common technical SEO problems that can reduce rankings and visibility.
• Conduct YouTube keyword research and optimize video titles, descriptions, chapters, thumbnails, and content structure.
• Improve video click-through rate, viewer retention, engagement, and watch time.
• Create searchable TikTok and short-form video content using keywords in scripts, captions, spoken language, and profiles.
• Write clear, extractable answers that AI search engines and answer platforms can understand and reference.
• Create AEO-ready FAQs, question-based pages, definitions, summaries, and structured responses.
• Strengthen expertise, authority, source credibility, backlinks, and digital trust.
• Measure rankings, branded and unbranded queries, organic visibility, traffic, engagement, and content performance.
• Update and improve existing content to maintain rankings and long-term search visibility.
• Build a complete omnichannel search strategy across Google, YouTube, TikTok, social search, and AI answers.

Requirements

• No previous SEO, AEO, digital marketing, or technical website experience is required.
• The course is designed for complete beginners as well as experienced marketers and creators.
• A computer, tablet, or smartphone with internet access is recommended.
• Access to a website, blog, YouTube channel, TikTok account, or social profile can support practical exercises but is not required.
• Basic writing, web browsing, and online research skills are sufficient.
• No programming, advanced analytics, or web-development knowledge is necessary.
• Access to free keyword research, analytics, or search tools can be helpful.
• An existing business, brand, product, service, client, or content topic may help you personalize the capstone project.
• Students should be willing to research search behavior, create content, review performance, and update their strategy.
• Curiosity about how people discover information online is the most important prerequisite.

Who this course is for

• SEO beginners who want a complete introduction to modern search optimization.
• Digital marketers responsible for increasing organic traffic, visibility, leads, or sales.
• Content marketers, bloggers, writers, and editors creating search-focused content.
• YouTube creators who want to improve discoverability, click-through rate, retention, and watch time.
• TikTok and short-form video creators who want their content to appear in social search results.
• Entrepreneurs and small-business owners who want customers to find them across multiple platforms.
• Social media managers responsible for platform discovery and searchable content.
• Marketing agencies, consultants, and freelancers offering SEO, content, or social search services.
• Product marketers and brand teams developing omnichannel content strategies.
• Website owners who want to understand on-page and technical SEO fundamentals.
• Professionals preparing for the growing importance of AI search and answer engine optimization.
• Students and career changers seeking practical skills in SEO, AEO, content strategy, and digital marketing.